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Who are the most strategic customers — in terms of
companies and people — for a startup to target?
And once you have decided who your best sales
targets are, how do you connect with and sell to
them as people?
In this Entrepreneurial Workshop with Jeffrey Goodman,
takeaways will include:
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A framework for relationship-based selling.
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Why it is important to be able to sell to people based on
their social style instead of yours…and a
structured approach for doing so.
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A powerful model for targeting the right kinds of customers
— both companies and people — based on the
growth stage of a technology company.
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