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Business Strategies Beyond The Long Tail: The Power of Invisible Crowds

Jack Jia, CEO and founder of Baynote, will discuss the revolutionary online phenomenon coined the "Wisdom of Crowds"

 The WCNC would like to thank DLA Piper, for sponsoring this event.

Chris Anderson’s book “The Long Tail” triggered the discussion of profitable business opportunities with sourcing or targeting segments that could not be reached in an economically feasible way in the past. Many market players started to build businesses reaching into the long-tail. This is easier said than done when you have to add significantly more products to sell that are targeted at much narrower target segments. People are simply confused and lost with so many choices of “tail” products. While there is evidence of the power of Long Tail economics, to build a business based on that model requires something outside of the Long Tail.

 Jack Jia will discuss the "Wisdom of Invisible Crowds" as the real untapped force for the online revolution. The idea of leveraging the Wisdom of Invisible Crowds allows the user to harness the opinion of many peer-users in a powerful and trusted way.

You will also learn that explicit user feedback (reviews, surveys, blogs) can be bad and even damaging. The age old wisdom of “action speaks louder than words” needs to go online. Emergent behaviors and Wisdom of Invisible Crowds are the foundation the next generation web. The explicit Web 2.0 has so far only built a collection of social networks for the sake of networking. The implicit Web 2.0 is the smarter way to build a real business and it mirrors the real world leading to true performance impact.

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Date: Wednesday, September 12, 2007
Time: 6:00-6:30 pm. Networking Reception - light dinner. 6:30pm-7:45 pm. Talk, Q&A and Networking.
Location: DLA Piper, 2000 University Ave, Palo Alto, CA 94303.
Registration: WCNC Members, Wharton summer interns, members of affiliate clubs, and their accompanied guests: $20 per person. Non-member alumni and other guests: $40 per person. $10 additional for registrations after 6:00pm Monday September 10th, if available.

 Jack JiaJack Jia CEO and Founder, Baynote
Jack is a founder and CEO of Baynote, Inc. For eight years, he was SVP & CTO of Interwoven Inc. (Nasdaq: IWOV) with executive responsibilities in engineering, products, marketing, strategy and vision. Prior to Interwoven, he was a founder and CEO of V-max America. Jack led operating systems and applications development at SGI, Sun Microsystems, Stratus and NASA for over a decade. He is a frequent speaker at major conferences and has appeared on television programs in several countries. He is a contributing author in "XML Handbook, the 4th Edition", "Online! The Book", "Content Management Bible", and writes regularly about key technology issues and trends. He is a board advisor for Santa Clara University, and the president of HYSTA, a premier non-profit organization for promoting entrepreneurship.

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