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Inside IDEO--Design and Innovation Strategies for Business Leaders

Join us on May 24th at 4:00pm for an exclusive insider's tour of this Silicon Valley icon for WCNC members!
* * * Sold out! -- Wait List Available * * *

[Note: Limited attendance for this event--register early to ensure your seat!]

During this exclusive, insider's tour of IDEO for Wharton Club members, Dave Blakely, IDEO's Director of Technology Strategy will give an inside view of how IDEO turns vision and concepts into market leading reality. Through his extensive client experiences, Dave will address cutting edge innovation issues such as:
  • How should business leaders think about the confluence of design, innovation, engineering, sales, marketing, and finance?
  • How do you build products for a rapidly evolving global economy?
  • How will outsourcing change the traditional paradigms for innovators?
  • Lessons learned from first-hand experiences with product failures.

Date: 4:00pm, Thursday May 24th, 2007
Location: IDEO, 100 Forest Avenue, Palo Alto
Registration: $20 per person. WCNC Members and up to one accompanied guest only. Wharton Club members and their accompanied guests only. $10 per ticket additional for registrations after 5:00pm Monday, May 21st, if available. Cancellations after 5:00pm Monday, May 21st at the discretion of the WCNC.

Dave Blakely
Dave Blakely is a director based in IDEO's Palo Alto office. He specializes in technology strategy, helping his clients use technologies to advance their business agendas and to provide optimum experiences for their customers. Dave spends most of his time at IDEO managing business relationships with several of IDEO's technology-focused clients. He also advises executives at a number of different technology companies, conducts innovation workshops, and speaks frequently to academic and business groups.

Since joining IDEO in 1988, Dave has worked to help his clients identify the intersection of emerging technologies, unmet user needs, and viable business models. Among the many projects he has contributed to, Dave helped visualize the future of computing for Microsoft, create streaming media players for Philips, adapt new technologies into the workplace for Steelcase, enhance printing for HP, design a new surgical device for Gyrus ENT, and create a new category of appliance controls for Whirlpool.

Dave's roots are in the design of electromechanical systems with embedded controllers, and he holds six patents. He received a BS in engineering physics and an MS in controls, both from the University of California at Berkeley.

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