Welcome to the Wharton Club of Northern California - Breastcancer.org - A Case Study

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  Dr. Marisa Weiss
President and Founder

Breastcancer.org - A Case Study

Dr. Marisa Weiss, Founder and President, and Hope Wohl (WG'92), CEO, will present this case study of the growth of an internet based nonprofit. Their organization faced many of the same opportunities and challenges that for-profit internet companies face

Our thanks to our sponsor for this event, the law firm of Fenwick & West LLP for their generosity and support.

Join us in an interactive discussion on the issues surrounding the development of this internet based non-profit organization. Many of their challenges are universal to those found in for-profit organizations. The panelists will present the case and facilitate a discussion with the audience. Be ready for strategic brainstorming and lively discussion.

Panelists include:
Dr. Marisa Weiss - Founder and President of breastcancer.org
Hope Wohl - WG'92; CEO of breastcancer.org
Susan Muck - Partner at Fenwick & West, LLP

Date: Wednesday, February 15th
Time: 6:00pm Reception with appetizers, 7:00pm Presentation
Location: Wharton West, 101 Howard St., 5th Floor, San Francisco, CA 94105
Cost*: $10 for current WCNC members and their accompanied guests. $20 for non-member alumni and other guests. $10 for current members of affiliate clubs/organizations.
*A special thanks to our sponsor, Fenwick & West LLP, who allows us to provide this discounted pricing to our membership!
Click here to register

It is 3 a.m., and Marisa Weiss, MD, sits staring at her computer, mulling over her organizationís dilemma. breastcancer.org, the nonprofit that she founded in 1999, is doing well and fulfilling its mission of distributing cutting-edge, reliable medical information to breast cancer patients 24 hrs/day via its world-renowned website (www.breastcancer.org ) and offline programs. In her private oncology practice, she is very successful and in high demand as she helps heal women daily. On top of all of this, she is juggling a demanding schedule of media appearances and speaking engagements.

But as breastcancer.orgís President, she is focused on key questions about breastcancer.org that nag at her:
- How can breastcancer.org get more funding?
- What needs to happen for the organization to grow to its next level and reach more women nationally and internationally?
- Why donít people care more about providing medical information to those impacted by this terrible disease that effects one in seven women?
- With technology advancements, how does the organization decide what it needs to support its growth?

Download a copy of the case study here.

Dr. Marisa Weiss
The founder and guiding force behind breastcancer.org is Marisa Weiss, M.D., an oncologist specializing in breast cancer, with an active practice in the Philadelphia region. In June 2005, the organization celebrated its fifth year with a total of six million visitors coming to the award-winning Web site. Throughout her career, Dr. Weiss has demonstrated her longstanding commitment to informing and empowering women with breast cancer. Dr. Weiss attended the University of Pennsylvania for her undergraduate studies, medical school, residency, and laboratory research fellowship. She then became an assistant professor in Penn's Radiation Oncology Department, specializing in breast cancer. In 1992, she joined the staff at Paoli Memorial Hospital of the Thomas Jefferson University Health System, and the Fox Chase Cancer Center Network, located outside Philadelphia. In 2002, Dr. Weiss moved her practice to Lankenau Hospital, where she is Director of Breast Radiation Oncology.

Hope Wohl (WG'92)
Hope Wohl became breastcancer.org's first Chief Executive Officer in April 2003. She began working with breastcancer.org in August 2000 as VP of Business Affairs, and played an integral role in creating breastcancer.org as a nonprofit organization. Hope has over 20 years of experience in business development, strategic planning, market research, market plan development, and financial planning. In recent years she has focused on new and expanding business ventures for a wide range of industries and types of organizations, many in the health care and pharmaceutical industries. Hope has assisted a wide range of for-profit and nonprofit organizations, ranging from high-tech start-ups to major pharmaceutical companies to regional and national nonprofits. She earned her M.B.A. in Management and Marketing from the Wharton School of the University of Pennsylvania in 1992, and her B.A. in English and Its European Backgrounds from Princeton University in 1978.

Susan Muck
Susan Muck is a partner in the Litigation Group of Fenwick & West LLP who has extensive experience representing companies, financial institutions and individuals in securities class actions, SEC enforcement proceedings, derivative actions and other complex commercial litigation. Susan regularly advises companies on corporate governance, fiduciary duties and disclosure issues. She serves as counsel to boards of directors in connection with internal investigations and shareholder derivative demands and advises financial institutions with respect to compliance programs, supervisory procedures and other internal controls. In 1999, Susan successfully defended a major broker-dealer in one of the most significant trials brought by the SEC in the past decade.

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