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Wharton Webinar: The Catalyst: How to Change Anyone’s Mind

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to our club members.

   
THE CATALYST: HOW TO CHANGE ANYONE'S MIND  
Tuesday, March 03, 2020

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Northern California members.  Space is limited, so register today!  If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online
Date: Tuesday, March 03, 2020
Time: 12:00pm - 1:00pm PST
Cost: No cost for WCNC Members. A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

Led By:

Jonah Berger, Associate Professor of Marketing

About this session:
Everyone has something they want to change. Marketers want to change customers’ minds and leaders want to change organizations. Startups want to change industries and non-profits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way? This session introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action.  Discover the four hidden factors that impede change, and how by mitigating them, you can become a catalyst.





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