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Wharton Webinar: Subscriptions Programs and Customers Behavior

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to our club members.

Tuesday, November 19, 2019

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Northern California members.  Space is limited, so register today!  If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online
Date: Tuesday, November 19, 2019
12:00pm - 1:00pm PST
Cost: No cost for WCNC Members. A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

Led By:

Raghuram Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing, and Faculty Director of Wharton Customer Analytics

About this session:
Subscription programs are increasingly popular among a wide variety of retailers including Amazon (Prime), Barnes & Noble (B&N Membership), and Sephora (Flash). These types of programs give members access to a set of exclusive benefits for a fixed fee upfront, but what are the implications for subscription businesses and customer retention? This webinar will discuss how to quantify the causal impact of such programs to customer behavior.

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