Welcome to the Wharton Club of Northern California - Wharton Webinar: Subscriptions Programs and Customers Behavior
   New user, registration is FREE Sign In  
 


Wharton Webinar: Subscriptions Programs and Customers Behavior

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to our club members.

   
SUBSCRIPTION PROGRAMS AND CUSTOMER BEHAVIOR  
Tuesday, November 19, 2019

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Northern California members.  Space is limited, so register today!  If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online
Date: Tuesday, November 19, 2019
Time: 12:00pm - 1:00pm PST
Cost: No cost for WCNC Members. A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

Led By:
Raghuram Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing, and Faculty Director of Wharton Customer Analytics

About this session:
Subscription programs are increasingly popular among a wide variety of retailers including Amazon (Prime), Barnes & Noble (B&N Membership), and Sephora (Flash). These types of programs give members access to a set of exclusive benefits for a fixed fee upfront, but what are the implications for subscription businesses and customer retention? This webinar will discuss how to quantify the causal impact of such programs to customer behavior.
This is a volunteer-run website and is not managed by the Wharton School of the University of Pennsylvania.

Wharton and Penn-Wharton Clubs around the World

Argentina | Arizona | Australia | Pi Delta Epsilon | Atlanta | Boston | Charlotte | Chicago | Colorado | Dallas-Fort Worth | Wharton Energy Network | Follies
Germany & Austria | Wharton Health Care Management Association | Greece | India | Hong Kong | Houston | Israel | Japan | Michigan | Middle East
Minnesota | New Jersey | New York | Northeast Ohio | Northern California | Paris | Philadelphia | Portland | Wharton Private Equity Partners | Russia | Seattle | Singapore
Southern Cal | South Florida | Switzerland | Toronto | United Kingdom | Western Pennsylvania

The Wharton Club of Northern California
© Copyright Wharton Club of Northern California, ALL RIGHTS RESERVED.


Alumni Development Software