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How Customers Buy…& Why They Don’t

Mapping and Managing the Buying Journey DNA. A roundtable discussion with acclaimed business author Martyn R. Lewis.

Thursday June 6th, 2019

In today’s interconnected business world with its abundance of information and choice, how customers buy has drastically changed.  Never has there been a bigger disconnect between how companies go to market and how those markets actually buy.  Join Martyn Lewis as he provides insights behind:
  • Why great companies and products unexpectedly fail
  • Market engagement strategies of the most successful businesses
  • How company leaders apply Buying Journey DNA to maximize revenue
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Who: Wharton Alumni, both club and non-club members
Round Table Discussion on the Buyers Journey
: Thursday, June 6th 2019, 6:30 - 8:30 pm
Osha Thai, 4 Embarcadero Center, San Francisco, CA 94111
Price: $69 / ticket includes full meal, drinks, and a great discussion

About our Speaker:

Martyn R. Lewis, CEO and Founder
Martyn R. Lewis is an acclaimed business professional with a vast background in all aspects of revenue generation. Born and educated in the UK, he emigrated to Canada in the early 80’s and now resides in the Sonoma area of northern California. His beliefs were shaped and honed over two decades in corporate sales and marketing, starting as a front-line sales person and eventually rising to CEO of a multinational, which included hundreds of sales people under his responsibility. In the mid-90s, he started his own company, Market-Partners Inc. interacting with many clients and most importantly with many of their customers. 

His consulting work uncovered the disconcerting fact that while most of his clients were doing good work presenting good products, the results all too often suggested otherwise. After seeing this phenomenon so many times, it was obvious to him that something was missing; there was something more at play and he needed to find out.  This work and research lead to his revelatory theory of the Buying Journey DNA, which is the basis of his latest and highly-acclaimed book, How Customers Buy…& Why They Don’t: Mapping and Managing the Buying Journey DNA, https://buyingjourneydna.com/ 

Martyn Lewis consults globally and his work has been used across 44 countries impacting over 85,000 sales professionals.  He is internationally recognized as an extraordinary speaker, having delivered numerous keynote addresses live, on radio and television, and he is a pioneer in utilizing webinar technology to deliver effective training through his sister company, 3GS (www.3gselling.com).  

Martyn Lewis acts as an advisor to a number of executives in the high technology and healthcare industries and is active on several advisory boards and Boards of Directors.  He has served as the Committee Chair for the Global Sales Enablement Community of Practice Advisory Board for the Association of Talent Development, ATD, and is currently on the Foster School of Business Sales Program Board of Advisors at the University of Washington.

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