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Wharton Webinar: Harnessing The Power of Identity Loyalty

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to our club members.

Thursday, May 2, 2019

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Northern California members.  Space is limited, so register today!  If you are not already a member ofour club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online
Date: Thursday, May 2, 2019
9:00am - 10:00am PST
Cost: No cost for WCNC Members.  A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

Led By:

Americus Reed,The Whitney M. Young Jr. Professor, Professor of Marketing 

About this session:
Imagine transforming the way you think about your activities — not as just a busy “administrator” of your organization, but also as a strategic brand visionary for your product, brand, service, or even your personal brand. There are powerful implications of creating identity loyalty for the audiences to which you seek to connect your efforts.

Learn to unlock the power of branding and identity loyalty to create a deeper connection with your stakeholders by strategically aligning your brand’s values and identity to their own. Create a proud community of brand advocates who promote, praise, and defend your brand.

Professor Reed will describe how to diagnose your brand identity, articulate it to your stakeholders, identify aspects of your brand that can create identification, and nurture your brand narrative over time.

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