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Wharton Webinar: Customer-Based Corporate Valuation

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to our club members.

Thursday, January 17, 2019

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Northern California members.  Space is limited, so register today!  If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online
Date: Thursday, January 17, 2019
9:00am - 10:00am PST
Cost: No cost for WCNC Members.  A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

Led By:

Peter S. Fader, Frances and Pei-Yuan Chia Professor of Marketing
Anthony Choe, Founder of Provenance

About this session:
This webinar will focus on new ways of valuing corporations from the "bottom up" — i.e., determining the forward-looking financial valuation of the customer base — as a complementary perspective to the standard "top down" methodologies that dominate current valuation practice. This approach is gaining increasing interest among a variety of finance professionals, and is driving a mindset shift away from “growth at all costs” towards sales durability and unit economics.  We will discuss the technical aspects, the investment thesis, and the broader implications for the corporation as a whole.

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