Scaling Global Growth | International Product Strategy & Saké Dinner Reception
Monday, October 2, 2017
Are you an entrepreneur, an executive, an innovator product manager, UX
designer, marketer/PR professional, business developer, operations professional,
content writer, internationalization (i18n)/localization (l10n) professional or
working a company expanding in international markets?
Join us on October
2nd at Google Launchpad in SOMA for an evening that questions the status quo and
brings together industry visionary leaders driving global growth and
international product experience at top Silicon Valley companies. Product
executives from Google, AliPay, PayPal, LinkedIn, Facebook, Airbnb, Coursera,
and more will be sharing cross-border stories and case study learnings on how to
scale global growth with product market fit. Goal is to build a community of
like-minded thought leaders on a global mission for growth.
PROGRAM:
5:30 Saké tasting & buffet dinner reception
6:15
Tech talks: panels and presentations
- Scaling Global Growth:
building products for market-fit across cultures and borders by Talia
Baruch, CEO at Yewser.
- Design for a Global Audience by Yiying Lu, Design
Lecturer of NYU Shanghai Program of Creativity & Innovation
- Panel: New Market Strategies. Moderator: John Hayato.
Panelists: Yin Yin, COO at COMPAS; Porter Gale, SVP
Partnerships at Globality; Carl Miller, Founder at Global
Retail Insights Network (GRIN); Vinamrata Singal, Product
Manager at Google NBU (Next Billion User team); Hai-Ching,
Corporate Counsel at Coursera.
- International Growth Stories: Christian Byza,
International Growth Senior Product Manager at LinkedIn.
- Panel: Global Payments. Moderator: Talia Baruch.
Panelists: Mauricio Comi, Head of Payments at Facebook;
Dora Chai, Business Development at Alipay; Karen Li, Head
of Global PMO at PingPong Financial (Building
China-to-Global Payments). Additional panelists to be confirmed (PayPal,
Uber, Adyen).
8:30 Networking and closing notes
Some of the answers you can expect to get in this event address these
questions:
- How do we define success in the global marketplace?
- How do we
build a lasting strategy for our remainder headroom growth?
- How do we
determine our target new markets?
- What are the cultural differences in user
expected behavior in our top countries?
- How do we balance tradeoffs in
cost/benefit decisions for international product investment?
- What works what
doesn’t: findings from international AB testing and user research.
Register Online
Date: Monday, October 2, 2017
Time: 5:30pm
- 9:00pm
Location: Google Launchpad,
301 Howard St, 4th floor, San Francisco, CA 94105
Cost: Free to attend, but you must register to be admitted
Event Organizer: Yin L. Yin, WG'06
