What is Customer Centricity?
Customer
centricity is a widely misused term. If you are customer
centric, then you can draw a straight line from marketing
activity to ROI. If you are customer centric then you know who
your good customers are and who your bad customers are. If you
are customer centric then you know the individual value of every
customer.
According to
the Book of Fader, running a customer-centric organization is
about tapping CRM data to identify and, in turn, get a
360-degree view of your most valuable customers – then using
that info to enhance their customer experience, in addition to
making as much money from them as possible over the long-run
while finding more customers just like them.
What
will I gain from this conference?
In this
conference you will get to know the most powerful metric in
marketing today, predictive customer lifetime value. You’ll
learn why this number is almost always wrong internally and how
much money companies typically leave behind as a result.
It’s time to set the
record straight. Not only will we talk about what customer
centricity really is and why it matters, but on the second day,
you will get to play a robust, competitive, customer centricity
simulation. We break you up into teams of five and you’ll use
what you learned on day 1 to compete and see who can drive the
market value of a fictional company the highest.
This is
a conference where you won’t sit passively checking your email.
This is a participation event. Learn how to grow real value in
your companies. The conference is hosted by Ambition Data, a
boutique consulting firm inspired by the clean KPIs and
marketing revolution potential of customer centricity.
Join us for two intensive full days of world class speakers from
leading companies, hands on cutting edge “Customer Centricity
Simulation, small break out discussion groups and networking
socials.
Register Online
Date: May 10th and 11th, 2017
Time: 8:00am - 7:00pm
Location: Wharton |
San Francisco,
2 Harrison Street,
6th Floor, San Francisco, CA 94105
Cost: Super Early Bird, $1200/person until March 31st, after
March 31st $1500/person. Ticket includes all-day access to the conference, beverages,
breakfast, lunch, and afternoon snacks.
For more information, visit the
Customer
Centricity website.
