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Wharton Webinar: Behavior Change for Good

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to our club members. Book now before it sells out.

Led By: Katherine Milkman, Associate Professor of Operations, Information and Decisions
Thursday, November 5, 2015

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Northern California members. Space is limited, so register today! If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online
Date: Thursday, November 5, 2015
9:00am - 10:00am PDT
Cost: No cost for WCNC Members.  A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

About this session:

Employee and customer choices are heavily dependent on context. We know this from extensive behavioral economics research studying these populations. Choice architecture, or simply the way in which a choice is presented, can be a very valuable tool for improving employee outcomes and consumer choices. Learn in this webinar about how you can make use of this malleability by leveraging insights about what influences choices to guide the behavior of your employees and customers in helpful ways. This webinar will cover:
  • The basics of wise choice architecture
  • Nudges that have been proven to increase good decisions
  • Actionable takeaways for your business


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