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Total Health Environment: A Brand-focused Design Strategy for Kaiser Permanente

Join us at Wharton | San Francisco for a Design means Business event with Barbara Denton, Director of Kaiser Permanente's National Facilities Services, Facilities Planning.

'Developing and Implementing the Total Health Environment: A brand-focused design strategy for Kaiser Permanente' with Barbara Denton
Thursday, May 31, 2012

Barbara Denton is a Director of Kaiser Permanente’s National Facilities Services, Facilities Planning. Her team is dedicated to design research and innovation in the health care environment; creating the tools for the Kaiser Permanente Facilities Design Criteria; and training programs for Kaiser Permanente teams and the consultant community. In addition, Barbara’s teams work to integrate the Kaiser Permanente brand – Total Health - into the built environment. This work includes creating multi-disciplinary teams to create evidence that informs design for health care environments including human-focused design; signage and wayfinding systems; sustainable building strategies, and safety by design. Barbara was the Project Director of the Total Health Environment initiative which was a partnership between Brand, Service, Information Technology, Clinical Delivery, and Facilities to align the Kaiser Permanente Brand with the built environment. Consumer-based research conducted in all Kaiser Permanente regions across the country informs design solutions for twenty-one Key Experiences, or touch points, that are critical for a positive health care experience.
Barbara received her Bachelor of Arts in Design from the College of Environmental Design, University of California, Berkeley. She is an Associate Member of the American Institute of Architects. In 2005 she was awarded the Latrobe Fellowship in partnership with Gordon Chong Architects, and the University of California, Berkeley.

Kaiser Permanente is committed to helping shape the future of health care and has been recognized as one of America’s leading innovative, high-quality, health care providers and not-for-profit health plans. Founded in 1945, Kaiser's mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. Kaiser serves approximately 8.9 million members in nine states and the District of Columbia. Care for members and patients has traditionally focused on their "total health," guided by their interactions with their personal physicians, specialists and team of caregivers.  The definition of "total health" now includes Kaiser healthcare delivery facilities - the "Total Health Environment."

Register Online
Thursday, May 31, 2012
6:00pm Registration and Networking; 7:00pm Lecture, followed by Q&A and continued mingling.  Hors d'oeuvres and beverages are included.
Wharton | San Francisco, 2 Harrison Street, Sixth Floor, San Francisco, CA 94105
$20 per person ($10 for the first 10 IDSA members that sign-up).
Seating is limited and pre-registration is required, no tickets will be sold at the door.

As a mutual partnership between Wharton | San Francisco alumni and SF Chapter of the Industrial Designers Society of America, "DESIGN means BUSINESS" aims to bring design to the forefront in business as a way to create more meaningful, innovative companies. Each lecture draws a vibrant mix of design and business leaders from throughout the Bay Area, with plenty of opportunity for cross-pollination.

For more information on Design means Business, please contact:
Geoff Morrissett, WGʼ07 (geoffrey.morrissett.wg07@wharton.upenn.edu);
Martin Dragomirecky,WGʼ07 (martin.dragomirecky.wg07@wharton.upenn.edu) or Wayne Pan, WGʼ07 (waynep@wharton.upenn.edu).


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