Apple's products are ubiquitous (how many sit next to your
bed when you go to sleep?), but information about how Apple makes all this happen is scarce. Very scarce
For a company so frequently discussed and obsessed about, Apple is surprisingly poorly understood. In his recently published book, "Inside Apple: How America's Most Admired--and Secretive--Company Really Works
," author and Senior Fortune Editor Adam Lashinsky takes us for a deep dive into Apple's organization, its idiosyncrasies, and ultimately what makes it tick!
What has taken Apple from being at risk of going out of business in 1997 to being the most valuable company today? How did Apple become one of the most admired companies by doing exactly the opposite of what they teach in Business Schools? How are Apple's practices at odds with what business schools teach as best practices
Join the Wharton Club of Northern California on Thursday, April 26th, 2012 when we will host Adam Lashinsky for an evening of discussion about Apple.
Register Online Date:
Thursday, April 26, 2012Time:
5:30pm - 7:00pm. Special 90-minute Networking Reception; 7:00pm - 8:15pm. Talk, Q&ALocation:
Intel Corporation. 2250 Mission College Blvd. Access to parking from Juliette Lane. From 101 take Montague Expressway Exit going east. Left on Mission College Blvd and then Left on Juliette Lane. First Parking structure on the left. Entrance to Auditorium in building closest to it from entry level.
WCNC members and accompanied guests: $20 per person. Members of Affiliate Clubs
: $20 per person.
Non-member alumni and other guests: $40 per person. Registrations after 6:00pm on Monday, April 23rd are an extra $10 per ticket. Cancellations after 6:00pm on Monday, April 23rd at the discretion of the WCNC. No charge for Wharton Club Gold Ticket Members (but remember as always to register via the above 'Register Online' link.)Adam Lashinsky
Adam Lashinsky is a senior editor at large for FORTUNE Magazine, where he covers Silicon Valley and Wall Street. Some of his cover-story subjects have included Apple, Hewlett-Packard and Google. He has written in-depth articles on Wells Fargo, Intel, Oracle, eBay, Twitter, and the venture-capital industry, as well as on topics ranging from San Francisco politics and oil-exploration technology to the post-Katrina economic recovery of New Orleans. He is also the author of "Inside Apple: How America's Most Admired – and Secretive – Company Really Works" (Hachette Book Group/Grand Central Publishing).
Prior to joining FORTUNE, Lashinsky was a columnist for The San Jose Mercury News and TheStreet.com. Before moving to California, he was a reporter and editor for Crain's Chicago Business. As a Henry Luce Scholar, he worked for a year in Tokyo as a reporter for the Nikkei Weekly, the English-language version of Japan's main economic daily. He began his career in the Washington, D.C., bureau of Crain Communications.
A native of Chicago, Lashinsky earned a degree in history and political science from the University of Illinois at Urbana-Champaign. He lives in San Francisco with his wife and daughter.