Welcome to the Wharton Club of Northern California - ‘Designing within and for Complexity' with Kate Freebairn and Charlie Sutton, Nokia

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‘Designing within and for Complexity' with Kate Freebairn and Charlie Sutton, Nokia

Join us at Wharton | San Francisco for another WCNC Design means Business event. The topic will be 'Designing within and for Complexity', presented by Kate Freebairn and Charlie Sutton, Nokia.

‘Designing within and for complexity’ with Kate Freebairn and Charlie Sutton, Nokia
Saturday, November 12, 2011

Kate and Charlie work in design leadership positions at Nokia focusing on the challenge of creating integrated experiences, inside large organizations that themselves operate within complex business ecosystems.  Within this maelstrom - they argue that the shape and workings of the design studio itself - is becoming a critical factor in determining the outcome for consumers, businesses and designers alike.

An industrial designer by training, Kate is a design generalist with a passion for collaboration, leading and being part of awesome teams. Kate’s first professional role was at a multi disciplined design consultancy. She then joined ACID, an Australian R&D company focusing on interaction and experience design. Most recently, Kate was part of the design team who created the Nokia N9/MeeGo OS. Kate is currently the Head of Nokia with Windows Phone User Experience.

Charlie studied philosophy and law, but ended up working in design strategy and mobile UX evaluation. He is fanatical about presentation design - and an omnivore of art and design in general. Charlie has worked in diverse areas within the technology industry - from safety-critical software in aerospace, enterprise systems and global telecommunications carriers - to consumer electronics, personal computing and mobile. He spent six years at Apple, before moving to Nokia and leading the development of an industry-leading design evaluation framework. Charlie is currently a Creative Lead at Nokia Advanced Design.

Register Online
Saturday, November 12, 2011
5:00pm Registration and Networking; 6:00pm Lecture, followed by Q&A and continued mingling
Wharton | San Francisco, 101 Howard Street, San Francisco, CA 94105
WCNC members and accompanied guests: $20 per person. Members of affiliated clubs and accompanied guests: $20 per person. IDSA members: $10 per person. Non-members and other guests: $25 per person. Registrations after 4:00pm on Thursday, November 10, 2011 are an extra $10 per ticket. Cancellations after Thursday, November 10, 2011 at the discretion of the WCNC. No charge for Wharton Club Gold Ticket Members (but remember as always to register via the above 'Register Online' link.)

As a mutual partnership between Wharton | San Francisco alumni and SF Chapter of the Industrial Designers Society of America, "DESIGN means BUSINESS" aims to bring design to the forefront in business as a way to create more meaningful, innovative companies. Each lecture draws a vibrant mix of design and business leaders from throughout the Bay Area, with plenty of opportunity for cross-pollination.

For more information on Design means Business, please contact:
Geoff Morrissett, WGʼ07 (geoffrey.morrissett.wg07@wharton.upenn.edu);
Martin Dragomirecky,WGʼ07 (martin.dragomirecky.wg07@wharton.upenn.edu) or Wayne Pan, WGʼ07 (waynep@wharton.upenn.edu).


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