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Webinar: 'Understanding Consumer Perceptions: A Critical Issue for Marketers' with Barbara Kahn

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to our club members. Book now before it sells out.

Webinar: UNDERSTANDING CONSUMER PERCEPTIONS: A CRITICAL ISSUE FOR MARKETERS
Led By: Led by Barbara Kahn, Patty and Jay H. Baker Professor, Professor of Marketing; Director, Jay H. Baker Retailing Center.
Tuesday, November 1, 2011

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is now open to members of the Wharton Club of Northern California. If you are not already a member of our Club, we encourage you to join the club and take advantage of this benefit to our club members.

Register Online
Date: Tuesday, November 1, 2011
Time: 9:00am - 10:00am PDT
Cost: No cost for WCNC Members.  A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

Professor Barbara Kahn will present some of the latest research findings in the study of consumer perceptions. Understanding how consumers form perceptions is possibly one of the most important areas in understanding consumer behavior for two reasons: (1) what consumers perceive affect all of their subsequent behaviors, and (2) what is perceived is not always what is “true.”


 

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