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'Whole Brain Thinking' with MeeWha Lee, Kraft Foods

Join us for another special presentation event hosted at Wharton | San Francisco by the Design means Business WCNC affinity group. The topic will be 'Whole Brain Thinking', presented by MeeWha Lee, Design and Innovation Lead at Kraft Foods.

'Whole Brain Thinking' with MeeWha Lee, Kraft Foods
Thursday, October 6, 2011

MeeWha Lee currently leads the Design and Innovation function at Oscar Mayer, a Kraft Foods billion dollar brand and one of the largest single brands in the North American grocery market. She is responsible for transforming package graphics into a strategic brand-building design function at Oscar Mayer by delivering the Design System, Brand Guide, Portfolio Segmentation Strategy and Brand Design Vision. Prior to joining Kraft Foods in 2009, MeeWha was Director of Global Strategic Brand Design at Colgate-Palmolive, concentrating on building and training a highly-effective design management group. She joined Kimberly-Clark in 1996, where she created a paradigm shift in product aesthetics by working through design strategy and enabling technologies. MeeWha holds a BFA in Industrial Design from Seoul National University, South Korea, and MA/MFA degrees in Design from University of Iowa.

Register Online
Thursday, October 6, 2011
6:00pm Networking; 7:00pm Lecture, followed by Q&A and continued mingling
Wharton | San Francisco, 101 Howard Street, San Francisco, CA 94105
WCNC members and accompanied guests: $20 per person. Non-member alumni and other guests: $40 per person. Registrations after 4:00pm on Tuesday, October 4, 2011 are an extra $10 per ticket. Cancellations after Tuesday, October 4, 2011 at the discretion of the WCNC. No charge for Wharton Club Gold Ticket Members (but remember as always to register via the above 'Register Online' link.)

As a mutual partnership between Wharton | San Francisco alumni and SF Chapter of the Industrial Designers Society of America, "DESIGN means BUSINESS" aims to bring design to the forefront in business as a way to create more meaningful, innovative companies. Each lecture draws a vibrant mix of design and business leaders from throughout the Bay Area, with plenty of opportunity for cross-pollination.
 For more information on Design means Business, please contact:
Geoff Morrissett, WGʼ07 (geoffrey.morrissett.wg07@wharton.upenn.edu);
Martin Dragomirecky,WGʼ07 (martin.dragomirecky.wg07@wharton.upenn.edu) or Wayne Pan, WGʼ07 (waynep@wharton.upenn.edu).


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