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'Great Ideas Aren't Enough'; with Udaya Patnaik and Ryan Baum, Jump Associates

Join us for another special presentation event hosted at Wharton | San Francisco by the Design means Business WCNC affinity group. The topic will be 'Great Ideas Aren't Enough', presented by Udaya Patnaik and Ryan Baum of Jump Associates.

'Great Ideas Aren't Enough' with Udaya Patnaik and Ryan Baum, Jump Associates
Wednesday, April 27, 2011

At Jump Associates, we often breakdown innovation into three key fundamentals: empathy, creativity and execution. Empathy, on an organizational scale, is a shared intuition for what people outside a company really need and value. Creativity is the ability to come up with new ideas for products, services and businesses that are different and distinct. And execution is the art of getting things done. It is the final step, execution, where many ideas fall short when the other two design fundamentals are weak. Interestingly, this is one of the most fertile areas for design and business to overlap. If we are going to solve the big ambiguous problems that face companies today, great ideas for products and services simply aren't enough. The ideas need to be financially viable to move the needle. This session will address some of the big questions surrounding the development of business concepts, as we dive into an important, but often overlooked part of successful innovation.

Register Online
Wednesday, April 27, 2011
6:00pm Networking; 7:00pm Lecture, followed by Q&A and continued mingling
Wharton | San Francisco, 101 Howard Street, San Francisco, CA 94105
WCNC members and accompanied guests: $20 per person. Non-member alumni and other guests: $40 per person. Registrations after 4:00pm on Monday, April 25, 2011 are an extra $10 per ticket. Cancellations after Monday, April 25, 2011 at the discretion of the WCNC. No charge for Wharton Club Gold Ticket Members (but remember as always to register via the above 'Register Online' link.)

Udaya Patnaik
Udaya is a founder and principal of Jump Associates. He helps clients manage innovation, create and commercialize new businesses, and transform organizations. Udaya uses skills in systems thinking, facilitation and roadmapping to advise executives in technology, healthcare, consumer packaged goods, philanthropy and retail. Over the years, he's had the privilege of working with leaders at HP, Target, Harley-Davidson and Clorox to solve long term strategy issues while delivering rapid results. Udaya is a frequent speaker on using innovation to drive growth. Prior to Jump, he worked in community and economic development, providing technical assistance in finance, policy, and systems improvement. He teaches at Stanford University's Graduate School of Business and holds a degree in civil engineering, also from Stanford. When not at Jump, he moonlights as a dancer and back-up singer for Madonna.

Ryan Baum
Ryan is a project lead at Jump Associates. He brings a keen analytical mind and deep consulting experience to Jump, having previously worked at both strategy and design firms. When Ryan is around analytical people, he’s considered the guy with all the wacky ideas. When working with creatives, he’s the person who knows how to write macros in Excel. Ryan spent several years consulting on sales and marketing strategy to the health care industry. He has also spent time helping technology and pharmaceutical startups develop the business rationale needed to raise additional rounds of venture capital funding. Ryan teaches design research methods at Stanford University and holds a degree in Ethics, Politics and Economics from Yale, where he completed a thesis on Urban Education and Tax Policy. On several occasions, Ryan has been deported to countries he’s not actually from.

As a mutual partnership between Wharton | San Francisco alumni and SF Chapter of the Industrial Designers Society of America, "DESIGN means BUSINESS" aims to bring design to the forefront in business as a way to create more meaningful, innovative companies. Each lecture draws a vibrant mix of design and business leaders from throughout the Bay Area, with plenty of opportunity for cross-pollination.
 For more information on Design means Business, please contact:
Geoff Morrissett, WGʼ07 (geoffrey.morrissett.wg07@wharton.upenn.edu);
Martin Dragomirecky,WGʼ07 (martin.dragomirecky.wg07@wharton.upenn.edu) or Wayne Pan, WGʼ07 (waynep@wharton.upenn.edu).


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