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Top-Tier Networking Skills for Business Development, Sales, Fund Raising, Job Hunting

You're a top-tier MBA but are you a top-tier networker? Could you be more effective as a business person if you networked better? This teleconference, by renowned networking expert and author Ford Harding, will explore critical networking skills.

Top-Tier networking skills for business development, sales, fund raising, job hunting
Wednesday, September 8th, 2010

Perhaps the most important skill, often overlooked, for business development, fund raising, job hunting, and sales is networking. Yet, many of us assume that networking is just a matter of meeting someone and grabbing coffee or lunch. The popular books on networking are woefully inadequate; they’re unrealistic or are directed at the neighborhood life insurance salesman, not top-tier MBAs.

Ford Harding and his consulting team advise top professionals nationwide to network skillfully. At this teleconference, we will explore:
  • Most common networking errors made by MBA types.
  • Importance of an elevator pitch. Different elevator pitches for different targets?
  • How to leverage LinkedIn. Is LinkedIn over hyped?
  • Gaining access to hard-to-reach people: C-levels, public CEOs, luminaries.
  • Converting a networking meeting into business or valuable referrals.
  • Identifying targets.
  • Best ways to maintain relationships. Can this be done with an email service?
  • Cold calling contacts.
  • Why don’t people return calls or emails?
  • Number of calls or email before getting a meeting. What’s rude?

Register Online
Wednesday, September 8, 2010
Noon - 1:00 PM PDT
Via Conference Call (Dial-in and pass code to be provided the day before the event by e-mail.)
Cost: No charge for current Wharton Club of Northern California members; members-only for this event. Registration closes Tuesday, September 7, 2010 at 8:00 PM PDT. (Note: although there is no event registration fee, "seating" will be limited to 25 participants -- please register only if you are confident you'll attend.) 

Ford Harding
Ford Harding is the president of Harding & Company, which trains professionals to win new clients. For thirty years, he has worked with corporations ranging from Aetna to Xerox. His articles have appeared in Harvard Business Review, The Wall Street Journal, and elsewhere.

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